Hindi Media

This article appeared in www.agencyfaqs.com and has been reproduced. Neha Kalra agencyfaqs! New Delhi, March 21, 2008 A year ago Mint launched its TV commercial on the premise of making business news easy to understand. The newly launched TVC for Business Standard (BS) goes beyond that to inform its consumers that they will be served what they want, in the way they want it, and in the easiest way they can think of. Business Standard launched its Hindi business paper on February 16, and it was the very first in the field. (Competitor The Economic Times launched its Hindi edition a few days later.) Along with its Hindi edition, BS also launched its communication campaign, which comprises two films. Zahir Mirza is the creative director for the campaign. I can understand everything What's he saying? The voice of Business Standard I'll get back to you later Product shot and taglineThe first TVC opens with an investment advisor, fluent in the English language, suggesting to a small ...

Hindi newspaper space is getting more and more crowded with each passing day. Hindustan is slated to launch three more editions from Chandigarh, Allahabad and Dehradun . Sources in Allahabad say the preparations are on and edition will be launched sometime in May. Amar Ujala is said to be eyeing Bhopal. Madhya Pradesh based Hindi daily Raj Express is getting ready for the launch of Jabalpur and Gwalior editions as well as Hindi news channel in the month of July. Indore based Hindi newspaper Nai Dunia is all set to revamp its Bhopal edition and give it a new look. After its initial success in Jaipur Rajasthan Patrika is preparing to launch another edition of Daily News from Bhopal. Dainik Jagran is busy working out the nitty and gritty of launching three more editions of its tabloid I-next from Gorakhpur , Patna and Ranchi . The rumour mills in Jaipur suggest that the city may see the launch of I-next first and Dainik Jagran later. The talks of a possible tie-up between Ja...

Business Standard (BS) has launched its Hindi business daily. The newspaper, which will be published from Mumbai and New Delhi under the eponymous Business Standard name, hit the news stands on February 16. More editions are expected to be announced in the coming months. TN Ninan, editor, Business Standard, says, “The last few years have seen the rapid growth of Hindi newspaper readership. We are delighted to have the opportunity to now serve Hindi readers with the best business news and analyses.” The Hindi version of the newspaper will be targeted at small and medium size entrepreneurs (SMEs), traders and small investors. The objective of launching a Hindi daily is to meet the strong need for information by individuals and SMEs in a resurgent economy. TN NinanMost business dailies in the country are available only in the English language. BS believes that there are a large number of small time entrepreneurs who see language as the major barrier in their quest for business related inf...

© The Brand Reporter Nafa Nuksan (NN), the six-day (Monday-Saturday) business daily published from Jaipur, goes to every Tehsil headquarters in Rajasthan. It is also looking to spread its wings to other states. Jitendra Kothari, director, NN, reveals that the company is in talks with some media houses for partnerships. ‘‘We’ve approached leading Hindi dailies in Madhya Pradesh, Punjab, Uttar Pradesh, Jharkhand and other states. There’s been some positive response. We have an editorial strength, which they can certainly leverage on,’’ he says. NN was launched in 1996 as a weekly and became a daily in April 2007. The paper is priced at Rs 3 and caters to businessmen, stock-brokers, traders, chartered accountants and property dealers. Kothari states the content is different in some ways from its English counterparts. While one page is dedicated to local news, the rest of the paper focuses on national and international news. ‘‘But our USP is the importance we give to the need of the Hindi-...

Dhaleta Surender Kumar dhaleta.surender@thebrandreporter.com © The Brand Reporter If Ajay Chacko, director, TV18 Business Media, is to be believed, the circulation of English business dailies in India is a mere 12 lakh. He discounts some regional-language business dailies, saying that the numbers are minuscule, so they hardly make a dent in the total circulation. Take for instance, the print run of Nafa Nuksan, the Hindi business daily in Rajasthan. It’s a mere 20,000. Ask Financial Express (FE), which has a Gujarati version; the print run may be far less as it is not ready to reveal the figures, but claims that it has a readership of about 25,000. Economic Times (ET) too has a Gujarati version. However, there is a need in the regional space for business dailies and media houses have woken up to it. ET and Business Standard (BS), both are believed to be coming up with a Hindi version of their respective papers in the near future. Jagran Prakashan and Network18 have announced a 50:50 jo...

Bharat Kapadia has joined the recently announced Jagran-TV18 JV, Jagran-18 Publications Ltd, as CEO and Managing Editor. The primary mandate of this JV is to launch a Hindi business daily in 2008. Subsequently, this will be followed by other Indian language dailies focused on financial and economic news. Kapadia would be reporting to the Board of this JV. It may be recalled that TV18 and Jagran Prakashan (JPL) had announced a 50:50 joint venture initiative in the business print space. Commenting on Kapadia’s appointment, Mahendra Mohan, Chairman and Managing Director of Jagran Prakashan Ltd, said, “The language media space has revealed strong potential for specialised business news and information, which this venture will fulfill. The business dailies that will be launched through this venture will further strengthen Jagran Prakashan’s portfolio of market leading offerings to millions of its readers. Bharat’s credentials in the print media space are exemplary and we believe he will be ...

Vedanta group is said to have taken a lead over other media houses who are yet to launch their proposed Hindi business dailies by launching one from Raipur the capital city of Chattisgarh. Economic Times in Hindi may hit the stands in another one month the dummy is said to come out by 19 February onwards. Other Hindi business dailies from Business Standard and Dainik Jagran are still in the pipeline.