Nafa Nuksan
© The Brand Reporter
Nafa Nuksan (NN), the six-day (Monday-Saturday) business daily published from Jaipur, goes to every Tehsil headquarters in Rajasthan. It is also looking to spread its wings to other states. Jitendra Kothari, director, NN, reveals that the company is in talks with some media houses for partnerships. ‘‘We’ve approached leading Hindi dailies in Madhya Pradesh, Punjab, Uttar Pradesh, Jharkhand and other states. There’s been some positive response. We have an editorial strength, which they can certainly leverage on,’’ he says.
NN was launched in 1996 as a weekly and became a daily in April 2007. The paper is priced at Rs 3 and caters to businessmen, stock-brokers, traders, chartered accountants and property dealers. Kothari states the content is different in some ways from its English counterparts. While one page is dedicated to local news, the rest of the paper focuses on national and international news. ‘‘But our USP is the importance we give to the need of the Hindi-reading business community in terms of business and economic news and analysis, which helps in their decision making,’’ he explains.
Looking at advertising revenue, almost 25-35 per cent of it comes from manufacturers in the interiors of Rajasthan and from places like Udaipur, Bikaner, Jodhpur and other business cities. As Kothari states, the advertisers are ‘‘people who want to reach out to entire Rajasthan, but do not have enough budget to go with the regular dailies like Rajasthan Patrika and Dainik Bhaskar.’’
He seems unfazed about the entry of biggies like ET, BS and the Jagran-Network18 paper into the regional-language space. ‘‘We want some big players to enter the market. Nobody has given importance to this space as yet. We look at it as an opportunity to partner with them,’’ he says optimistically.
Nafa Nuksan (NN), the six-day (Monday-Saturday) business daily published from Jaipur, goes to every Tehsil headquarters in Rajasthan. It is also looking to spread its wings to other states. Jitendra Kothari, director, NN, reveals that the company is in talks with some media houses for partnerships. ‘‘We’ve approached leading Hindi dailies in Madhya Pradesh, Punjab, Uttar Pradesh, Jharkhand and other states. There’s been some positive response. We have an editorial strength, which they can certainly leverage on,’’ he says.
NN was launched in 1996 as a weekly and became a daily in April 2007. The paper is priced at Rs 3 and caters to businessmen, stock-brokers, traders, chartered accountants and property dealers. Kothari states the content is different in some ways from its English counterparts. While one page is dedicated to local news, the rest of the paper focuses on national and international news. ‘‘But our USP is the importance we give to the need of the Hindi-reading business community in terms of business and economic news and analysis, which helps in their decision making,’’ he explains.
Looking at advertising revenue, almost 25-35 per cent of it comes from manufacturers in the interiors of Rajasthan and from places like Udaipur, Bikaner, Jodhpur and other business cities. As Kothari states, the advertisers are ‘‘people who want to reach out to entire Rajasthan, but do not have enough budget to go with the regular dailies like Rajasthan Patrika and Dainik Bhaskar.’’
He seems unfazed about the entry of biggies like ET, BS and the Jagran-Network18 paper into the regional-language space. ‘‘We want some big players to enter the market. Nobody has given importance to this space as yet. We look at it as an opportunity to partner with them,’’ he says optimistically.
Comments
In between this news paper spread its dimension and circulation in all over rajasthan. In this business news paper prediction of mandi commodity market was very hit..specially reports aboout gwar seed and gwar gum make a bit hit. so mandi business community make a big confiedence in this news paper. Similarly predictions of share market made by owner Jai Singh Kothari give new height to this news paper.
When there was parliament election in 1997.. then this news paper political reports declaration make big hit. and make this news paper more popular. Again in 1998 rajasthan state assembly election this news paper clear cut predict that BJP will bring down less then 40 seats in rajasthan and congress will get a bumber majority.. and when result of assemble election come, then these predictions were proved. Again in 1993 assembly election only this news paper predict that congress will remain below 60.. and BJP can get clear majority so such happened. So political reports of this news paper make it popular in political circiles and they believe in reports of this news paper.
Kailash Sharma said.. vision of our owner Sri Jai Singh kothar is global..+ local. Means they see how happened in global world. and what can be impact on local level. So with him vision we always take care about innovative things and give knowledge to our readers about what new things coming. Like as we give first whole information about VAT in rajasthan. And second thing nafa nuksan only news paper who give maximum informations about Commodity Future Market.. and with help of this papert commodity future market gain a big shape in whole india.
Once rajasthan ex. chief minister Ashok Gehlot go to assam and there he find feed back about his govt from a trader of silligudi.. Ashok gehlot ask the trader from where he get this information.. then trader say he read nafa nuksan always.. and he get this feed back from there.So Ashok Gehlot was also feel amazing to see such.
Kailash sharma said.. he have a ever best team in editorial. Next to him is Mr. Chandra Mehta.. is is chartered accountant. and well known financial analyst. And in this team now there is pramod sharma .. ex sub editor from rajasthan patrika.. pradip tiwari.. he is also ex sub editor from rajasthan patrika.. Naval saxena a specilised in automobile and information and technology, madhhu geminy specialised in market and society related matters, Jagdish sharma a specialised in property matters.. shailendra tiwari. young man from kota..handling mandi and commodity related matters.. and Mr chattergee.. he is looking after corporate page. So kailash sharma claimed he have ever best editorial team. and this team is working with full efficient. So all is total team work.
In this supplement i find one more useful information about Jaipur city property market. I cant imagine such depth information these peoples can give. They proive not only land, home and apartment prices of every area in jaipur, but there is more information about rental market of jaipur too. For a person who want to invest in jaipur property market such things is very informative.
I always wish the best for editorial team of Nafa Nuksan which is operating his work in guidence of Sri Jai Singh Kothari and in Leadership of Kailash Sharma.