Showing posts from December, 2009

All's not well at BBC Hindi

All is not well at New Delhi office of BBC Hindi Service. As the news of some more people joining the party with Sanjeev Srivastava at Sahara is filtering out there seems to be a sense of panic. This is happening at a time when BBC is looking at expanding its news business in India. Even possibility of a TV channel is also not ruled out. THe British broadcaster seems to be looking at regionalising the content as well as cash on the lare mobile subscriber base which is growing rapidly. The Hindi website from BBC has failed to garner eyeballs if compared with some other prominent newspaper websites in India like Jagran. Although a lot of original content is being generated it has failed to cash the credibility generated by BBC's radio service in India. As FM takes over the future of radio service run on short wave hangs in balance. BBC is looking at generating local content and then passing it onto mobile phone operators for monetizing it. There is large untapped potential at the bo…

Hindi is third largest after Marathi and English in Mumbai

According to the current round of Indian Readership Survey (IRS) -- Round 2 (R2) 2009 -- The Times of India (TOI) continues to rule the financial capital of India across languages, with a total readership of 24.91 lakh. However, the country's largest English daily has seen a marginal decline in readership in Mumbai, which has been a TOI stronghold.

TOI continues to lead across three reporting centres of Greater Mumbai -- Mumbai City, Western Suburb and Eastern Suburb. In Navi Mumbai, however, TOI is the No. 2 player. In the previous round, Marathi daily, Navakal was the leading newspaper in Eastern Suburb; TOI has taken that position in the current round.

TOI's sister publication, Maharashtra Times also continues to hold the No. 2 rank in the city, though it has also marginally lost readers -- 59,000 readers -- from the previous round. Like most Marathi dailies, Navi Mumbai continues to be the biggest market for Maharashtra Times; but it's in this market that it has lost a…

NBT leads the pack among Hindi dailies in Delhi

The Times of India (TOI) continues to be the leading daily of the National Capital Territory of Delhi (NCT), followed by its foe-turned-friend, Hindustan Times (HT), with total readerships of 32.66 lakh and 32.44 lakh respectively. In fact, the gap between the two dailies has narrowed down from about 5 lakh readers in R1, 2008 to only 22,000 in the current round of IRS (R2, 2009).

However, like most leading dailies in this market, both the English dailies have lost readers in the current round of IRS. While TOI has lost 1.35 lakh readers, HT is down by 86,000 readers.

For TOI, it's about 4.15 lakh readers less than R1, 2008. The country's leading English daily had lost close to 3 lakh readers in the city a year ago, which it still hasn't managed to compensate for. Though it had managed to maintain a status quo by adding a marginal 4,000 readers, the current loss of readers has increased the gap.

TOI's biggest loss has been in West Delhi (60,000) and South Delhi (53,000).…

Indore next destination for i next

Indore is going to be the next destination for the compact newspaepr from the Jagran group ie, i next. Preparations have already begin and feasibility survey is over. A state of the art office is going to be built. The name of the editor doing rounds for the proposed edition is from the Amar Ujala group. Who at present is working there as deputy editor and was instrumental in the launch of Patrika's evening newspaper from Indore News Today as well as main edition.

Four people say goodbye to inext

Four people have said goodbye to inext the compact newspaper from the Jagran group. Bharat Singh who was working as Chief-sub-editor, Allahabad edition has joined Rashriya Sahara, Kanpur as Deputy News Editor. Another Chief sub Suresh Pandey who was till now working at Ranchi has also put in his papers and is going to join Peoples' Samachar at Jabalpur as News Editor. Sachin Rathore and Deepak Agarwal have resigned from the Meerut edition and have decided to quit journalism. One of them is going to work with an NGO.

Movers and shakers of Hindi Media

Following is the list of editors who have moved from one organisation to other in past few months or have been transferred within organisation. Most of them belong to Hindustan and Amar Ujala.

Shashisekhar Group Editor, Amar Ujala-Editor-in-chief, Hindustan
Pratap Somvanshi Amar Ujala, Kanpur-Hindustan, Delhi
Ashok Pandey Amar Ujala, Lucknow-Hindustan, Kanpur
Sudhansu Srivastava Amar Ujala, Delhi-Hindustan, Delhi
Rajendra Tiwari Amar Ujala, Delhi-Hindustan, Ranchi
KK Upadhyaya Amar Ujala, Bareli-Hindustan, Bareli

Himanshu Ghildiyal Hindustan, Allahabad-Dainik Bhaskar, Bhopal
Dinesh Jual Hindustan, Dehradun-Amar Ujala, Kanpur
Hanumant Rao Hindustan, Kanpur-Dainik Bhaskar, Bhopal
Rajiv Mittal Hindustan, Kanpur-Hindustan-Lucknow (Transfer)
Anil Bhaskar Hindustan, Bareli-Hindustan, Allahabad

Abhijeet Mishra Dainik Bhaskar, Ludhiana-Amar Ujala, Lucknow
Prabhat Singh Dainik Bhaskar, Chandigarh-Amar Ujala, Bareli (As per sources)

Vinod Sheel Dainik Jagran, Lucknow-Dainik Jagran, Kanpur (Transfer)


Bhaskar's Bihar-Jharkhand ambitions


Hindi daily Dainik Bhaskar plans to enter new markets to strengthen the brand and expand its reach. It is poised to enter Bihar and Jharkhand, rolling out editions in the two states in the next six-eight months.

As per R2 of IRS 2009, Dainik Bhaskar, the No. 2 publication of the country, has recorded a marginal decline in total readership for the second consecutive round. In the latest round, the Hindi daily lost about 5.9 lakh readers, while in R1, it had lost about 2.8 lakh readers. However, the daily had added about 33 lakh readers in R1 and R2, 2008, and has shown a growth in readership in both these rounds of IRS. Currently, its total readership stands at 3.3 crore.

According to sources, the project is in the planning phase at the moment. The group is negotiating the land deals and simultaneously studying the market. It is also learnt that the project will be taken to the next level after the launch of its IPO, which is expected to come out next month. Earlier,…