Patrika strengthens presence in Madhya Pradesh with Bhopal launch
The Rajasthan Patrika Group launched its Hindi daily Patrika in Bhopal on May 25. The daily has been priced at Rs 1.50. The Group is present in six states – Rajasthan, Gujarat, Tamil Nadu, Karnataka, Madhya Pradesh and West Bengal – offering a bouquet of publications like Rajasthan Patrika, Patrika, Daily News, and evening newspaper News Today. The Group has embarked on an extensive branding exercise for Patrika’s launch in Bhopal comprising a two-tiered campaign at prominent locations in the city, radio spots, cinema slides at cineplexes, canopies, camel road shows, banners and vehicle branding, motorbike rallies, and direct contact activities. Arvind Kalia, National Head-Marketing, Rajasthan Patrika, claimed, “Patrika on its first day did a circulation of close to 1.20 lakh copies in Bhopal and nearby areas.” He further said, “Special magazines would be given with Patrika – ‘Parivaar’ on Wednesdays, ‘Bollywood’ on Saturdays, and ‘Hum Log’ on Sundays. Besides these three magazines, we...