Sound Business Sense
Dhaleta Surender Kumar dhaleta.surender@thebrandreporter.com © The Brand Reporter If Ajay Chacko, director, TV18 Business Media, is to be believed, the circulation of English business dailies in India is a mere 12 lakh. He discounts some regional-language business dailies, saying that the numbers are minuscule, so they hardly make a dent in the total circulation. Take for instance, the print run of Nafa Nuksan, the Hindi business daily in Rajasthan. It’s a mere 20,000. Ask Financial Express (FE), which has a Gujarati version; the print run may be far less as it is not ready to reveal the figures, but claims that it has a readership of about 25,000. Economic Times (ET) too has a Gujarati version. However, there is a need in the regional space for business dailies and media houses have woken up to it. ET and Business Standard (BS), both are believed to be coming up with a Hindi version of their respective papers in the near future. Jagran Prakashan and Network18 have announced a 50:50 jo...