Hindi Media

Agra based group DLA has suspended the publication of its English daily DLA AM. Sources in the know say that it is only for the time being and very soon it may be launched in a new avataar. The fate of the employees is still undeciede however some of them may be adjusted into sister publications.

© exchange4media 2008 After Agra, Ghaziabad and Meerut, Hindi afternoon tabloid DLA, has launched its fourth edition in Jhansi. In the absence of any daily in the afternoon slot, the paper has claimed that it has been received well by readers in Jhansi with a print order of over 12,000 copies in the city in the first week of its launch on April 9, 2008. Priced at Rs 1.50, the 16-page all-colour tabloid is published in two editions – city and up-country, encompassing nearby towns. At present, the sale of the copies is restricted to the city limits, but it would soon be made available in the catchment areas. Hemant Anand, Director-Marketing, DLA Media, said, “Jhansi is a Hindi-speaking belt and we hope the paper will do well here. From the business side, Jhansi is an upcoming city. In the next 5-6 years it is going to be a major hub for industries and transportation connecting Kolkata and Mumbai.” He further said, “We are also coming up with the Delhi edition in the last week of May or b...

DLA will be hitting newsstands in Meerut very soon. The preparations are in full swing. Editor of Haribhoomi's Rohtak edition Omkar Chaudhary is all set to take over there as editor. Meerut has been witness to heightened media activity in the year gone by with the launch of Hindustan and Inext from the city. This year will see more launches. DLA promoted by Ajay Agarwal has editions from Agra and Ghaziabad.

DLA the Agra based afternoon Hindi tabloid is gearing up for a Ghaziabad launch. However the date of is unknown. Since its launch the tabloid has been gaining circulation in and around Agra riding on aggressive marketing and publicity. It also launched a morning daily tabloid AM within few months of its entering the market. However with the launch of Dainik Jagran's tabloid newspaper i-next from the city and the ensuing launch of Amar Ujala's tabloid Compact, DLA will have to face stiff competition. As both the newspaper groups are well entrenched in the already crowded market. After Hindustan two more morning newspapers Rashtriya Sahara and Dainik Bhaskar are also said to be eyeing the market. On the other hand one more Hindi daily Aaj Samaj has already entered the Delhi market with a strong focus on National Capital Region comprising of Noida, Ghaziabad, Gurgaon and Faridabad etc. Keeping this in mind the present market leader Navbharat Times has also beefed up its team and l...

Ajay Agarwal after losing out the legal battle over control of Amar Ujala to Atul Maheshwari is busy planning his foray back into the print media. According to the rumour mills going around in the Agra, he is planning to launch a new daily from the city. Subhash Rai's name is being touted as the editor. The city of Taj is already seeing a lot of churning in the print media with the entry of Hindustan. Although it has been unable to make a considerable dent in the fortunes of existing players like Amar Ujala and Dainik Jagran, the heat is being felt. If the rumour mills are true and Ajay Agarwal moves ahead with his plan the city may see a price war couples with cut throat competition.