Hindi Media

The Patna edition of the Kolkata based Hindi daily Sanmarg has hit the stands in the beginning of third week of December. The initial reports coming from there say that owing to limited resources the edition may not be able to make a dent into the market share of already existing players. The edition is based on franchisee model adopted by English daily The Pioneer.

Prabhat Khabar's Patna edition is said to have lost its three men to Sanmarg. Who have switched over there after the recruitment drive for Patna edition of Kolkata based Hindi daily began.

Sanmarg the Kolkata based Hindi daily is on a recruitment drive for its upcoming Patna edition. The edition is going to be launched by publishers of daily Navbihar based on a franchisee model similar to the English daily The Pioneer. Srikant Pratyush is the man-in- charge.