Hindi Media

Amar Ujala, the fourth largest Hindi daily in terms of readership, is set to get a strategic partner. One of India’s largest regional media groups will acquire an 18 per cent stake in Amar Ujala Publications Ltd (AUPL), the company that publishes the newspaper, it is learnt. Amar Ujala has been in the news for the past two years, ever since private equity firm DE Shaw, which had picked up an 18 per cent stake in AUPL in 2006 for Rs 117 crore, sought an exit and a return of around 25% on its investment. DE Shaw was insistent that AUPL either lists itself or sells to a buyer identified by the private equity firm. When AUPL resisted, DE Shaw dragged the company to court. After a prolonged and messy battle, AUPL agreed to pay DE Shaw for its 18 per cent stake. AUPL has ever since been looking for a strategic investor. The company valued itself at around Rs 850 crore. Subhash Chandra’s Zee Group entered the fray recently, and there were some rumours that Amar Ujala’s promoters wo

Reports coming in from different sources say that Zee group is all set to take over India leading Hindi daily Amar Ujala. The deal size is said to be worth 1100 crore rupees. Zee is expected to inform BSE about the deal on Wenesday. Rajul Maheshwari will remain director till December 31 and Sunil Mutreja will act as CEO of Amar Ujala after take over by Zee. Amar Ujala is 4th largest Hindi daily in India as per Indian Readership Survey (IRS) behind Dainik Jagran, Dainik Bhaskar and Hindustan and ahead of Rajasthan Patrika. It is assumed that if the take over takes place  war between leading regional players in Hindi belt will resume. In India's most populous state Uttar Pradesh Amar Ujala is in direct competition with the market leader and world's largest read daily Dainik Jagran. In western UP there is close fight between the two while Jagran has a clear edge in eastern and central UP. In Uttarakhand, Himachal Pradesh and Jammu & Kashmir Amar Ujala is the market le