Hindi Media

This news item appeared first at www.agencyfaqs.com Dhaleta Surender Kumar | afaqs! | New Delhi, May 27, 2008 April, Dainik Bhaskar launched its Shimla edition, and Amar Ujala is planning a Shimla edition in the next couple of months. Until now, Hindi newspapers reached Himachal Pradesh (HP) with editions from Dharamshala and Chandigarh. Punjab Kesari was the exception. It sent its Jalandhar edition to HP. While the Dharamshala editions served the lower regions of HP, such as Kangra, Una, Hamirpur, Chamba, Mandi and Kullu, the upper regions of Solan, Shimla, Kinnaur and Sirmaur were served by the Chandigarh editions. After Divya Himachal, Dainik Bhaskar became the first major Hindi newspaper to have a Shimla edition. According to industry sources, it has a print run of around 25,000 copies. The newspaper’s Chandigarh edition, which served the region earlier, had an average circulation of around 18,000 copies, as per ABC figures for July-December 2007. The leader in HP is Punjab Kesari,...

Leading publication firm HT Media announced the launch of its Hindi daily newspaper, `Hindustan`, at Chandigarh, Mohali and parts of Punjab. HT Media is a major player in the print media in India. It has a leadership position in the English newspaper market in North India and the second position in the Hindi newspaper market in the North and East.

Courtsey exchange4media.com In today’s time, small indeed is big. Hindi daily Amar Ujala, after launching a compact version of its main edition in October last year, in Agra and Kanpur, is taking the smaller-sized version to five more cities, aiming to strengthen its presence in the northern belt. Going with the tagline ‘Compact size sampurna akhbaar. Ek rupaye mein sabki khabar’, the daily plans to communicate a change in its positioning too. Now this media organisation too, will look at being a media ‘solutions’ organisation instead of a media ‘selling’ organisation. So, garnering more ad revenues is on the agenda, but ‘not atthe cost of brand fit’. Sunil Mutreja, President – Marketing, Amar Ujala, spoke about the growth plans of the Hindi daily and lent perspectives on the Hindi-versus- English media debate in a conversation with Ruchika Chitravanshi. Excerpts: Last year, Amar Ujala changed its look, going for a sleeker version. The masthead was changed from black to blue, for start...