Hindi Media

This story has been taken from www.livemint.com Sruthijith K.K. New Delhi: DB Corp. Ltd, the publisher of Dainik Bhaskar, India’s second largest newspaper by readership, is set to launch a Hindi business paper by the end of July, according to two company executives familiar with the development. The executives said while a formal date for the launch hasn’t been fixed, the paper, to be called Bhaskar Business, will launch in all the strong markets of the Dainik Bhaskar and will likely have 10-15 editions. “Yes, we are looking at the business news market and we have firm plans to launch a product,” confirmed Rajiv Jaitly, president for sales and marketing at DB Corp. Yatish Rajawat, a former associate editor at Business World magazine, has been named the editor of the project and is joining the company on Thursday. “Yes, I’m joining them...and the project will be headquartered in Delhi,” Rajawat said in a phone interview. DB Corp.’s long-time rival, Jagran Prakashan Ltd, which publishes...

This article appeared in www.agencyfaqs.com and has been reproduced. Neha Kalra agencyfaqs! New Delhi, March 21, 2008 A year ago Mint launched its TV commercial on the premise of making business news easy to understand. The newly launched TVC for Business Standard (BS) goes beyond that to inform its consumers that they will be served what they want, in the way they want it, and in the easiest way they can think of. Business Standard launched its Hindi business paper on February 16, and it was the very first in the field. (Competitor The Economic Times launched its Hindi edition a few days later.) Along with its Hindi edition, BS also launched its communication campaign, which comprises two films. Zahir Mirza is the creative director for the campaign. I can understand everything What's he saying? The voice of Business Standard I'll get back to you later Product shot and taglineThe first TVC opens with an investment advisor, fluent in the English language, suggesting to a small ...

Business Standard (BS) has launched its Hindi business daily. The newspaper, which will be published from Mumbai and New Delhi under the eponymous Business Standard name, hit the news stands on February 16. More editions are expected to be announced in the coming months. TN Ninan, editor, Business Standard, says, “The last few years have seen the rapid growth of Hindi newspaper readership. We are delighted to have the opportunity to now serve Hindi readers with the best business news and analyses.” The Hindi version of the newspaper will be targeted at small and medium size entrepreneurs (SMEs), traders and small investors. The objective of launching a Hindi daily is to meet the strong need for information by individuals and SMEs in a resurgent economy. TN NinanMost business dailies in the country are available only in the English language. BS believes that there are a large number of small time entrepreneurs who see language as the major barrier in their quest for business related inf...

Dhaleta Surender Kumar dhaleta.surender@thebrandreporter.com © The Brand Reporter If Ajay Chacko, director, TV18 Business Media, is to be believed, the circulation of English business dailies in India is a mere 12 lakh. He discounts some regional-language business dailies, saying that the numbers are minuscule, so they hardly make a dent in the total circulation. Take for instance, the print run of Nafa Nuksan, the Hindi business daily in Rajasthan. It’s a mere 20,000. Ask Financial Express (FE), which has a Gujarati version; the print run may be far less as it is not ready to reveal the figures, but claims that it has a readership of about 25,000. Economic Times (ET) too has a Gujarati version. However, there is a need in the regional space for business dailies and media houses have woken up to it. ET and Business Standard (BS), both are believed to be coming up with a Hindi version of their respective papers in the near future. Jagran Prakashan and Network18 have announced a 50:50 jo...

courtsey http://www.livemint.com/ Sagar Malviya Mumbai In an attempt to tap growing demand for financial news, especially that related to the stock markets, at least six Indian media companies plan to launch newspapers in Hindi and other languages such as Gujarati. The list of companies includes Bennett, Coleman and Co. Ltd (BCCL), Business Standard Ltd, Amar Ujala and Jagran Prakashan Ltd and Television18 India Ltd (the last two have partnered to launch a local language business daily). Numbers show the vernacular business news market is underserved. Currently, only 0.4% of the country’s population reads business papers of any kind. According to the Indian Readership Survey (a survey on readership carried out buy Media Readers Users Council, a not-for-profit entity that has representatives from advertisers, advertising agencies and media companies), 38% of the population reads at least one publication. There are more than 10 national newspapers and magazines in the business space, inc...

Business Standardmay well be on its way to joining the duo of Economic Times and Dainik Jagran Network 18 who have already announced their plans to launch a Hindi business daily. Thus making it a three way fight for the market share.