Hindi Media

'Daily News' Hindi daily from Rajasthan Patrika's stable is learned to have delayed plans for launch of its Indore edition. It was slated for a December 10 launch. At present it has only one edition that is published from Jaipur. Patrika's evening daily News Today already has an edition from Indore. It is simultaneously published from Jaipur. Sometime back the newspaper group installed its own printing machines in Indore with an eye on second edition of Daily News from there.

Daily News has formally entered the Jaipur's already volatile newspaper market. The new daily launched by Rajasthan Patrika has been priced at Re. 1. Patrika and Dainik Bhaskar are already engaged in a price war and of late it is said a war of words has also begun on the kiss controversy. Both the players are busy raising the finger of accusation against each other.

Rajasthan Patrika leading newspaper of Rajasthan is all set to launch another morning newspaper from Jaipur. Patrika which is engaged in a price war with Dainik Bhaskar is expected to come out with its new product by 15th of this month. Targeted at youth the new product will be aggressively priced at Re.1 and will be called Daily News.

The price war has intensified among the leading newspapers of Rajasthan, Dainik Bhaskar and Rajasthan Patrika in Jaipur. Dainik Bhaskar which is sold for Rs. 1.50 in Jaipur is offering a gift of Rs. 30 on one month subscription that means its daily price comes to around 50 paise per day only. Rajasthan Patrika which is sold for Rs. 1.75 in Jaipur is offering its subscribers Rs. 40 gift that means the daily price of Patrika comes to roughly 40 paise per day. It is said that another daily Mehkta Bharat having its lone edition in Jaipur is being sold for 75 paise.