Hindi Media

The cutthroat competition in the print media is clear, especially in the Hindi daily space. This is visible with the almost simultaneous launch of Patiala edition by two big players in the Hindi newspaper market – Dainik Jagran and Dainik Jagran. The launch of Dainik Jagran in Patiala was scheduled on December 21, while Bhaskar was launched a day later. With the launch in Patiala, Dainik Jagran – which boasted of coming up with 32 editions in India – has launched its fourth edition in Punjab, and so has Dainik Bhaskar. The initial print of neither Jagran nor Bhaskar was available, but according to industry sources, it is in the range of 30,000-35,000 copies. Speaking on the reason to launch a Patiala edition, Jagdish Sharma, Managing Editor, Dainik Bhaskar, said, “The launch and success of Dainik Bhaskar in the Amritsar, Jalandhar and Ludhiana markets have given us a better insight into the Punjab markets, and has been a great lead up to our launch. In Chandigarh, which is misconceived...

Dainik Bhaskar will launch its Ludhiana edition on December 15. As a leader in Haryana and Chandigarh for the past few years, and with the Ludhiana launch, Dainik Bhaskar will now offer a further strengthened single print vehicle across the entire region of Punjab, Chandigarh and Haryana. This will be followed by a launch in Patiala on December 22. Commenting on the launch in Ludhiana, Jagdish Sharma, Managing Editor, Dainik Bhaskar, said, “The launch and success of Dainik Bhaskar in the Amritsar and Jalandhar markets have given us a better insight into the Punjab markets, and has been a great lead up to our launch. Coupled with the leadership position in Haryana with 14.3 lakh readers, which is a clear lead of 50 per cent over the competition, as well as leadership in Chandigarh, which is misconceived as an English market, the truth is that Dainik Bhaskar has more readers than all Hindi or English newspapers put together. Clearly, this dominance of the market can only come from a near...