Hindi Media

Hindustan will launch its Bareli edition on September 1 thus extending its reach to Rohilkhand region of UP and Kumayun of Uttarakhand. Anil Bhaskar is going to be the Resident Editor of the said edition who was earlier with Rashtriya Sahara. On the other hand Dainik Bhaskar is all set to relaunch its Delhi edition. Some senior hands from other media organisations have joined the group.

This news appeared first at www.exchange4media.com © exchange4media 2008 The Hindi newspaper space is becoming exciting and competitive. While on the one hand, existing players are venturing into newer markets, new players are also entering the fray. The increasing competition is resulting in an inevitable price war. The latest to witness a price war is Dehradun, Uttarakhand, where Amar Ujala, Dainik Jagran and Hindustan have reduced their rates by Re 1. While Amar Ujala and Dainik Jagran reduced their rates from Rs 3 to Rs 2 from June 6 onwards, Hindustan followed a day later, reducing its rate also from Rs 3 to Rs 2. Giving the reason for reducing the rate, Sunil Mutreja, President-Marketing, Amar Ujala, said, “It is an attempt to expand the market and increase print penetration in Uttarakhand. Dehradun today has a circulation of 77-80 lakh publications in all, and has the potential for the circulation to go up to 150 lakh. Amar Ujala will benefit the best with the price cut as we ar...

© exchange4media 2008 Close on the heels of an intensive ad campaign, HT Media Ltd has announced the launch of its revamped Hindi daily, Hindustan. The fastest growing Hindi daily, as per the latest IRS data, the revamped Hindustan is eyeing a bigger share of the Hindi daily market. The daily offers its readers all the vital information and news delivering its brand promise of ‘Hindustan gets you prepared’. The price of the revamped Hindustan remains unchanged at Rs 3 and Rs 3.50, depending on the market it is selling in. Nilanjan Shome, Chief Marketing Officer, HT Media Ltd, said, “With the recent market surveys of the Indian media suggesting that Hindi is the medium of instruction for more than 50 per cent of the Indian population, Hindustan decided to re-work its positioning and target this extensive market. To be able to cater to the growing young global Indian population, the newspaper has undergone a complete re-engineering in the terms of its content, design and presentation, th...

Courtsey exchange4media.com In today’s time, small indeed is big. Hindi daily Amar Ujala, after launching a compact version of its main edition in October last year, in Agra and Kanpur, is taking the smaller-sized version to five more cities, aiming to strengthen its presence in the northern belt. Going with the tagline ‘Compact size sampurna akhbaar. Ek rupaye mein sabki khabar’, the daily plans to communicate a change in its positioning too. Now this media organisation too, will look at being a media ‘solutions’ organisation instead of a media ‘selling’ organisation. So, garnering more ad revenues is on the agenda, but ‘not atthe cost of brand fit’. Sunil Mutreja, President – Marketing, Amar Ujala, spoke about the growth plans of the Hindi daily and lent perspectives on the Hindi-versus- English media debate in a conversation with Ruchika Chitravanshi. Excerpts: Last year, Amar Ujala changed its look, going for a sleeker version. The masthead was changed from black to blue, for start...

The two states which are going to witness action in the new year as far as Hindi print meia is concerned are Uttarakhand and Madhya Pradesh . Dehradun the capital of Uttarakhand will see the launch of three newspapers including two tabloids. While the Delhi bases Hindi daily Hindustan from the HT media limited will see the light of day in another two or three months. Dainik Jagran will launch Inext and Amar Ujala will follow in the footsteps with Compact. Uttarakhand will be the first state after Uttar Pradesh to see the launch the of tabloids from these two major Hindi newspapers. Last year Rashtriya Sahara has made an entry to the hill state by launching am edtion from Dehradun. The media fraternity as well as readers are enjoying the ensuing war between major Hindi newspapers and are waiting for more to come. In the new year there will also be more action seen in Madhya Pradesh . While Rajasthan Patrika has already firmed up its plans of launching editions of Daily...

Amar Ujala is on its way to launch two more editions of its tabloid Compact from Allahabad and Dehradun in the new year. Recently the rival Dainik Jagran has launched its tabloid Inext from Allahabad and will very soon be adding one more edition to its kitty ie. Dehradun. Amar Ujala already has two editions of its tabloid from Kanpur and Agra.