Hindi Media

DLA the Agra based afternoon Hindi tabloid is gearing up for a Ghaziabad launch. However the date of is unknown. Since its launch the tabloid has been gaining circulation in and around Agra riding on aggressive marketing and publicity. It also launched a morning daily tabloid AM within few months of its entering the market. However with the launch of Dainik Jagran's tabloid newspaper i-next from the city and the ensuing launch of Amar Ujala's tabloid Compact, DLA will have to face stiff competition. As both the newspaper groups are well entrenched in the already crowded market. After Hindustan two more morning newspapers Rashtriya Sahara and Dainik Bhaskar are also said to be eyeing the market. On the other hand one more Hindi daily Aaj Samaj has already entered the Delhi market with a strong focus on National Capital Region comprising of Noida, Ghaziabad, Gurgaon and Faridabad etc. Keeping this in mind the present market leader Navbharat Times has also beefed up its team and l...

Ajay Agarwal after losing out the legal battle over control of Amar Ujala to Atul Maheshwari is busy planning his foray back into the print media. According to the rumour mills going around in the Agra, he is planning to launch a new daily from the city. Subhash Rai's name is being touted as the editor. The city of Taj is already seeing a lot of churning in the print media with the entry of Hindustan. Although it has been unable to make a considerable dent in the fortunes of existing players like Amar Ujala and Dainik Jagran, the heat is being felt. If the rumour mills are true and Ajay Agarwal moves ahead with his plan the city may see a price war couples with cut throat competition.