Battleground Agra

Ajay Agarwal after losing out the legal battle over control of Amar Ujala to Atul Maheshwari is busy planning his foray back into the print media. According to the rumour mills going around in the Agra, he is planning to launch a new daily from the city. Subhash Rai's name is being touted as the editor. The city of Taj is already seeing a lot of churning in the print media with the entry of Hindustan. Although it has been unable to make a considerable dent in the fortunes of existing players like Amar Ujala and Dainik Jagran, the heat is being felt. If the rumour mills are true and Ajay Agarwal moves ahead with his plan the city may see a price war couples with cut throat competition.

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