Hindi Media

This story has been taken from www.livemint.com Sruthijith K.K. New Delhi: DB Corp. Ltd, the publisher of Dainik Bhaskar, India’s second largest newspaper by readership, is set to launch a Hindi business paper by the end of July, according to two company executives familiar with the development. The executives said while a formal date for the launch hasn’t been fixed, the paper, to be called Bhaskar Business, will launch in all the strong markets of the Dainik Bhaskar and will likely have 10-15 editions. “Yes, we are looking at the business news market and we have firm plans to launch a product,” confirmed Rajiv Jaitly, president for sales and marketing at DB Corp. Yatish Rajawat, a former associate editor at Business World magazine, has been named the editor of the project and is joining the company on Thursday. “Yes, I’m joining them...and the project will be headquartered in Delhi,” Rajawat said in a phone interview. DB Corp.’s long-time rival, Jagran Prakashan Ltd, which publishes...

Dhaleta Surender Kumar dhaleta.surender@thebrandreporter.com © The Brand Reporter If Ajay Chacko, director, TV18 Business Media, is to be believed, the circulation of English business dailies in India is a mere 12 lakh. He discounts some regional-language business dailies, saying that the numbers are minuscule, so they hardly make a dent in the total circulation. Take for instance, the print run of Nafa Nuksan, the Hindi business daily in Rajasthan. It’s a mere 20,000. Ask Financial Express (FE), which has a Gujarati version; the print run may be far less as it is not ready to reveal the figures, but claims that it has a readership of about 25,000. Economic Times (ET) too has a Gujarati version. However, there is a need in the regional space for business dailies and media houses have woken up to it. ET and Business Standard (BS), both are believed to be coming up with a Hindi version of their respective papers in the near future. Jagran Prakashan and Network18 have announced a 50:50 jo...

Vedanta group is said to have taken a lead over other media houses who are yet to launch their proposed Hindi business dailies by launching one from Raipur the capital city of Chattisgarh. Economic Times in Hindi may hit the stands in another one month the dummy is said to come out by 19 February onwards. Other Hindi business dailies from Business Standard and Dainik Jagran are still in the pipeline.

courtsey http://www.livemint.com/ Sagar Malviya Mumbai In an attempt to tap growing demand for financial news, especially that related to the stock markets, at least six Indian media companies plan to launch newspapers in Hindi and other languages such as Gujarati. The list of companies includes Bennett, Coleman and Co. Ltd (BCCL), Business Standard Ltd, Amar Ujala and Jagran Prakashan Ltd and Television18 India Ltd (the last two have partnered to launch a local language business daily). Numbers show the vernacular business news market is underserved. Currently, only 0.4% of the country’s population reads business papers of any kind. According to the Indian Readership Survey (a survey on readership carried out buy Media Readers Users Council, a not-for-profit entity that has representatives from advertisers, advertising agencies and media companies), 38% of the population reads at least one publication. There are more than 10 national newspapers and magazines in the business space, inc...

Business Standardmay well be on its way to joining the duo of Economic Times and Dainik Jagran Network 18 who have already announced their plans to launch a Hindi business daily. Thus making it a three way fight for the market share.

The Times of India group is said to be preparing for the launch of Hindi version of Economic Times from Delhi. However the details are still under wraps and newspaper will see the light of the day somewhere in March next year. This will be second effort from a major Hindi newspaper group. Amar Ujala was the first one which came out with Karobaar however it closed down. At present Hindi business weekly Vyapaar is being published from Mumbai and Nafa Nuksaan from Jaipur.