Hindi Media

This article appeared in www.agencyfaqs.com and has been reproduced. Neha Kalra agencyfaqs! New Delhi, March 21, 2008 A year ago Mint launched its TV commercial on the premise of making business news easy to understand. The newly launched TVC for Business Standard (BS) goes beyond that to inform its consumers that they will be served what they want, in the way they want it, and in the easiest way they can think of. Business Standard launched its Hindi business paper on February 16, and it was the very first in the field. (Competitor The Economic Times launched its Hindi edition a few days later.) Along with its Hindi edition, BS also launched its communication campaign, which comprises two films. Zahir Mirza is the creative director for the campaign. I can understand everything What's he saying? The voice of Business Standard I'll get back to you later Product shot and taglineThe first TVC opens with an investment advisor, fluent in the English language, suggesting to a small

Hindi newspaper space is getting more and more crowded with each passing day. Hindustan is slated to launch three more editions from Chandigarh, Allahabad and Dehradun . Sources in Allahabad say the preparations are on and edition will be launched sometime in May. Amar Ujala is said to be eyeing Bhopal. Madhya Pradesh based Hindi daily Raj Express is getting ready for the launch of Jabalpur and Gwalior editions as well as Hindi news channel in the month of July. Indore based Hindi newspaper Nai Dunia is all set to revamp its Bhopal edition and give it a new look. After its initial success in Jaipur Rajasthan Patrika is preparing to launch another edition of Daily News from Bhopal. Dainik Jagran is busy working out the nitty and gritty of launching three more editions of its tabloid I-next from Gorakhpur , Patna and Ranchi . The rumour mills in Jaipur suggest that the city may see the launch of I-next first and Dainik Jagran later. The talks of a possible tie-up between Ja