Hindi Media

© exchange4media 2008 Close on the heels of an intensive ad campaign, HT Media Ltd has announced the launch of its revamped Hindi daily, Hindustan. The fastest growing Hindi daily, as per the latest IRS data, the revamped Hindustan is eyeing a bigger share of the Hindi daily market. The daily offers its readers all the vital information and news delivering its brand promise of ‘Hindustan gets you prepared’. The price of the revamped Hindustan remains unchanged at Rs 3 and Rs 3.50, depending on the market it is selling in. Nilanjan Shome, Chief Marketing Officer, HT Media Ltd, said, “With the recent market surveys of the Indian media suggesting that Hindi is the medium of instruction for more than 50 per cent of the Indian population, Hindustan decided to re-work its positioning and target this extensive market. To be able to cater to the growing young global Indian population, the newspaper has undergone a complete re-engineering in the terms of its content, design and presentation, th...

This news item appeared first at www.agencyfaqs.com Dhaleta Surender Kumar | afaqs! | New Delhi, May 27, 2008 April, Dainik Bhaskar launched its Shimla edition, and Amar Ujala is planning a Shimla edition in the next couple of months. Until now, Hindi newspapers reached Himachal Pradesh (HP) with editions from Dharamshala and Chandigarh. Punjab Kesari was the exception. It sent its Jalandhar edition to HP. While the Dharamshala editions served the lower regions of HP, such as Kangra, Una, Hamirpur, Chamba, Mandi and Kullu, the upper regions of Solan, Shimla, Kinnaur and Sirmaur were served by the Chandigarh editions. After Divya Himachal, Dainik Bhaskar became the first major Hindi newspaper to have a Shimla edition. According to industry sources, it has a print run of around 25,000 copies. The newspaper’s Chandigarh edition, which served the region earlier, had an average circulation of around 18,000 copies, as per ABC figures for July-December 2007. The leader in HP is Punjab Kesari,...

Nidheesh Tyagi resident editor of Dainik Bhaskar, Chandigarh has moved on to Times of India group. He had a fairly long stint with the Bhaskar. Earlier he was with Rashtriya Sahara. He has taken over as Editor Mumbai Mirror.