Hindi Media

Alok Mehta editor Outlook Hindi is said to be joining Navdunia's proposed Delhi edition. Navdunia is the new Hindi daily launched by Indore based Nai Dunia group. On the other hand Raj Express is slated to launch Jabalpur edition to expand its presence in Madhya Pradesh. At present it has editions from Bhopal and Indore. Another Hindi newspaper having strong presence in Haryana and Chattisgarh is all set to launch an edition from Jabalpur.

After long wait and amid speculations regarding launch date Patrika has finally stepped into Madhya Pradesh. This will be first time outside Rajasthan when two arch rivals of Hindi print media space Rajasthan Patrika and Dainik Bhaskar will be face to face. Madhya Pradesh is the home turf of Dainik Bhaskar and it has rivalled Patrika when it entered Rajasthan more than a decade ago. Other players in the Bhopal market are Navdunia, Dainik Jagran, Navbharat and Raj Express. Smaller players may lose in the battle royal. Rajasthan Patrika's Managing Director and Editor Gulab Kothari in a special editorial has not only hit out at his newspaper's arch rival for bringing down the standard of journalism in Madhya Pradesh but also promised readers of Madhya Pradesh a new dawn.

This article appeared first at www.agencyfaqs.com Dhaleta Surender Kumar | afaqs! | New Delhi, May 20, 2008 Bhaskar will be facing heat on its own turf in Bhopal this summer, with two new Hindi newspapers giving it a run for its money. While the NaiDunia Media Group’s NavDunia was launched last month, Patrika will be launched on May 29. Patrika is actually Rajasthan Patrika, which has dropped ‘Rajasthan’ from its name because Bhopal is in Madhya Pradesh. According to sources at Rajasthan Patrika, Patrika’s initial print run in Bhopal will be 145,000 copies. NavDunia claims to target a circulation of 150,000 copies in the first quarter after its launch. However, according to the ABC figures for July-December 2007, the leader in the Bhopal market, Dainik Bhaskar, has an average paid circulation of 106,105 in Bhopal city. “The gap between the No. 1 (Dainik Bhaskar) and No. 2 (Raj Express) in Bhopal is huge. We see a lot of potential in the market,” says an official from Rajasthan Patrika...

Now it's official Rajasthan Patrika's Bhopal edition will be launched on 15 May. Hectic preparations are on for the launch. Dinesh Ramawat will be editorial-in-charge. He is credited with the launch of Patrika's Kolkata edition and 'Daily News' in Jaipur. Preparations are already underway for another edition of Patrika in Madhya Pradesh ie. from Indore. The launch of Bhopal edition will see Rajasthan Patrika challenging its main rival Dainik Bhaskar in its home turf. Till now they both have been engaged in a bitter fight for market share in Rajasthan. Another Madhya Pradesh based daily Nai Dunia with the launch Navdunia from Bhopal has already sonded the bugle.