Hindi daily Amar Ujala is all set to launch its 18th edition overall and its 11th edition in Uttar Pradesh (UP) in Lucknow in the last week of June.
According to market sources, the edition will cover eight other districts of UP in addition to Lucknow: Raibareli, Lakhimpur Kheri, Gonda, Sitapur, Barabanki, Bahraich, Faizabad and Sultanpur.
In Lucknow, Amar Ujala will fight it out with the current market leader, Dainik Jagran, which has a circulation of 200,789 copies as per the ABC figures for July-December 2007. According to company insiders in Lucknow, Amar Ujala hopes to be No. 1 in Lucknow from day one – it has more than 210,000 confirmed subscriptions already.
The daily will have a cover price of Rs 3.50, at par with Dainik Jagran.
HT Media’s Hindustan (with a cover price of Rs 3/ 3.50) is also a strong competitor. As per ABC figures for July-December 2007, Hindustan’s Lucknow edition – also printed from Varanasi and Kanpur – has a circulati…