Hindi Media

Rajasthan Patrika is all set to expand its footprint across MP. Jabalpur edition will soon be launched where it may face another new entrant in the form of People's Samachar. Haribhoomi, Raj Express, Nai Dunia and Dainik Bhaskar are already present there. Usha Srivastava from Delhi bureau of the Patrika was asked to join as resident editor of the new edition. However she put down her papers and went on to join Amar Ujala. The search is on for a someone else to takeover the reigns.

This news appeared first at www.exchange4media.com The Hindi heartland is witness to an intensifying print battle. Bhopal has emerged as the latest battlefield for readership with NavDunia from NaiDunia Group, Patrika from Rajasthan Patrika, and now DB Star from Bhaskar launching in quick succession. Following the Bhopal launch, DB Star is eyeing an Indore launch. This would be followed by forays into markets like Amritsar, Ludhiana, Chandigarh, Jalandhar, Raipur, Bilaspur, Jaipur and Jodhpur. DB Star is the fifth title from DB Corp, which calls it the ‘general entertainment channel’ of newspapers. The other brands from DB Corp include Dainik Bhaskar, Divya Bhaskar, DNA and the forthcoming Business Bhaskar. Sanjeev Kotnala, AVP & National Head, Communication, DB Corp, explained, “Readers’ tastes are changing and their expanse along with the hunger for news itself is being accentuated. DB Star captures this latent unserviced need of a reader in Tier II towns. DB Star is a result of ...

Alok Mehta editor Outlook Hindi is said to be joining Navdunia's proposed Delhi edition. Navdunia is the new Hindi daily launched by Indore based Nai Dunia group. On the other hand Raj Express is slated to launch Jabalpur edition to expand its presence in Madhya Pradesh. At present it has editions from Bhopal and Indore. Another Hindi newspaper having strong presence in Haryana and Chattisgarh is all set to launch an edition from Jabalpur.

This article appeared first at www.agencyfaqs.com Dhaleta Surender Kumar | afaqs! | New Delhi, May 20, 2008 Bhaskar will be facing heat on its own turf in Bhopal this summer, with two new Hindi newspapers giving it a run for its money. While the NaiDunia Media Group’s NavDunia was launched last month, Patrika will be launched on May 29. Patrika is actually Rajasthan Patrika, which has dropped ‘Rajasthan’ from its name because Bhopal is in Madhya Pradesh. According to sources at Rajasthan Patrika, Patrika’s initial print run in Bhopal will be 145,000 copies. NavDunia claims to target a circulation of 150,000 copies in the first quarter after its launch. However, according to the ABC figures for July-December 2007, the leader in the Bhopal market, Dainik Bhaskar, has an average paid circulation of 106,105 in Bhopal city. “The gap between the No. 1 (Dainik Bhaskar) and No. 2 (Raj Express) in Bhopal is huge. We see a lot of potential in the market,” says an official from Rajasthan Patrika...

Now it's official Rajasthan Patrika's Bhopal edition will be launched on 15 May. Hectic preparations are on for the launch. Dinesh Ramawat will be editorial-in-charge. He is credited with the launch of Patrika's Kolkata edition and 'Daily News' in Jaipur. Preparations are already underway for another edition of Patrika in Madhya Pradesh ie. from Indore. The launch of Bhopal edition will see Rajasthan Patrika challenging its main rival Dainik Bhaskar in its home turf. Till now they both have been engaged in a bitter fight for market share in Rajasthan. Another Madhya Pradesh based daily Nai Dunia with the launch Navdunia from Bhopal has already sonded the bugle.

Media News Indore Madhya Pradesh & Chhattisgarh based publication house NaiDunia Media Pvt. Ltd. formerly NaiDunia News & Network Pvt. Ltd., publisher of popular Hindi daily ‘NaiDunia’, is all set to launch its new Hindi daily at Bhopal in name of “NavDunia”. “NavDunia is a product focused on Bhopal and marks a strategic entry of the Group in capital. We decided to launch our daily in name of “NavDunia” which sounds like NaiDunia and has a similar meaning too. NavDunia will bring the highly solicited novelty to the media industry in Bhopal. It will carry a new perspective, a new hope and new delight to the readers” says exulted Vinay Chhajlani, CEO & Director, NaiDunia Media Pvt. Ltd. “After a series of surveys carried out to find what exactly the readers want, we strategized our editorial and marketing objectives to penetrate the masses and satiate their quest for the truth. NaiDunia carries a legacy of value based journalism and it will reflect in NavDunia also with a fla...

Hindi newspaper space is getting more and more crowded with each passing day. Hindustan is slated to launch three more editions from Chandigarh, Allahabad and Dehradun . Sources in Allahabad say the preparations are on and edition will be launched sometime in May. Amar Ujala is said to be eyeing Bhopal. Madhya Pradesh based Hindi daily Raj Express is getting ready for the launch of Jabalpur and Gwalior editions as well as Hindi news channel in the month of July. Indore based Hindi newspaper Nai Dunia is all set to revamp its Bhopal edition and give it a new look. After its initial success in Jaipur Rajasthan Patrika is preparing to launch another edition of Daily News from Bhopal. Dainik Jagran is busy working out the nitty and gritty of launching three more editions of its tabloid I-next from Gorakhpur , Patna and Ranchi . The rumour mills in Jaipur suggest that the city may see the launch of I-next first and Dainik Jagran later. The talks of a possible tie-up between Ja...

The two states which are going to witness action in the new year as far as Hindi print meia is concerned are Uttarakhand and Madhya Pradesh . Dehradun the capital of Uttarakhand will see the launch of three newspapers including two tabloids. While the Delhi bases Hindi daily Hindustan from the HT media limited will see the light of day in another two or three months. Dainik Jagran will launch Inext and Amar Ujala will follow in the footsteps with Compact. Uttarakhand will be the first state after Uttar Pradesh to see the launch the of tabloids from these two major Hindi newspapers. Last year Rashtriya Sahara has made an entry to the hill state by launching am edtion from Dehradun. The media fraternity as well as readers are enjoying the ensuing war between major Hindi newspapers and are waiting for more to come. In the new year there will also be more action seen in Madhya Pradesh . While Rajasthan Patrika has already firmed up its plans of launching editions of Daily...