Hindi Dailies gear up for Himachal Pradesh
This news item appeared first at www.agencyfaqs.com Dhaleta Surender Kumar | afaqs! | New Delhi, May 27, 2008 April, Dainik Bhaskar launched its Shimla edition, and Amar Ujala is planning a Shimla edition in the next couple of months. Until now, Hindi newspapers reached Himachal Pradesh (HP) with editions from Dharamshala and Chandigarh. Punjab Kesari was the exception. It sent its Jalandhar edition to HP. While the Dharamshala editions served the lower regions of HP, such as Kangra, Una, Hamirpur, Chamba, Mandi and Kullu, the upper regions of Solan, Shimla, Kinnaur and Sirmaur were served by the Chandigarh editions. After Divya Himachal, Dainik Bhaskar became the first major Hindi newspaper to have a Shimla edition. According to industry sources, it has a print run of around 25,000 copies. The newspaper’s Chandigarh edition, which served the region earlier, had an average circulation of around 18,000 copies, as per ABC figures for July-December 2007. The leader in HP is Punjab Kesari,...