DLA to enter Ghaziabad

DLA the Agra based afternoon Hindi tabloid is gearing up for a Ghaziabad launch. However the date of is unknown. Since its launch the tabloid has been gaining circulation in and around Agra riding on aggressive marketing and publicity. It also launched a morning daily tabloid AM within few months of its entering the market.
However with the launch of Dainik Jagran's tabloid newspaper i-next from the city and the ensuing launch of Amar Ujala's tabloid Compact, DLA will have to face stiff competition. As both the newspaper groups are well entrenched in the already crowded market. After Hindustan two more morning newspapers Rashtriya Sahara and Dainik Bhaskar are also said to be eyeing the market.
On the other hand one more Hindi daily Aaj Samaj has already entered the Delhi market with a strong focus on National Capital Region comprising of Noida, Ghaziabad, Gurgaon and Faridabad etc. Keeping this in mind the present market leader Navbharat Times has also beefed up its team and launched seperate pull outs for these areas. Hence going for DLA in Ghaziabad may not be as easy as in Agra.


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