Inext, the compact daily of Jagran Prakashan Ltd (JPL), which publishes ‘Dainik Jagran’, is launching its Allahabad edition on December 27. This is the paper’s sixth edition after Kanpur, Lucknow, Meerut, Agra and Varanasi. Sanjay Gupta, CEO and Chief Editor, JPL, said, “It is the overwhelming success of Inext in Kanpur, Lucknow, Meerut, Agra and Varanasi which encouraged us to come out with a sixth edition with Allahabad within a period of one year. There are many more editions in the pipeline. The people of Allahabad are eagerly waiting for the new daily, thanks to its 360-degree campaign titled ‘Hum Hai naye, andaaz kyun ho purana’, which connects to the TG with a bang. The campaign includes outdoor, print, road shows, and cable scrollers on TV, among others.” Shailesh Gupta, Director, JPL, added, “Inext fits well in our scheme of things since it caters to a upwardly mobile segment of readers who are youthful in their approach towards life and are ready to experiment with the offeri...