Inext's Allahabad edition hits newsstands today December 27

Inext, the compact daily of Jagran Prakashan Ltd (JPL), which publishes ‘Dainik Jagran’, is launching its Allahabad edition on December 27. This is the paper’s sixth edition after Kanpur, Lucknow, Meerut, Agra and Varanasi.
Sanjay Gupta, CEO and Chief Editor, JPL, said, “It is the overwhelming success of Inext in Kanpur, Lucknow, Meerut, Agra and Varanasi which encouraged us to come out with a sixth edition with Allahabad within a period of one year. There are many more editions in the pipeline. The people of Allahabad are eagerly waiting for the new daily, thanks to its 360-degree campaign titled ‘Hum Hai naye, andaaz kyun ho purana’, which connects to the TG with a bang. The campaign includes outdoor, print, road shows, and cable scrollers on TV, among others.”
Shailesh Gupta, Director, JPL, added, “Inext fits well in our scheme of things since it caters to a upwardly mobile segment of readers who are youthful in their approach towards life and are ready to experiment with the offerings – be it news, lifestyle, trends, fashion, housing or food. It gives us an opportunity to approach the marketers who have not been able to tap the potential that the metros of UP offer, be it Kanpur, Lucknow, Meerut, Agra, Allahabad, etc. At the same time, it creates value for shareholders too through creating the second most successful print media brand in its market.”
According to Alok Sanwal, Project Head, Inext, the daily would entice the readers of Allahabad too by its refreshingly different type of news, features and the packaging, compared to the daily broadsheets.
“Inext is news daily targeted at the ‘young at heart’, published by the ‘young at heart’ and driven by the thought ‘Young at heart’. It is continuously enriched and upgraded through readers’ feedback. Inext is already the No. 2 daily in both Kanpur and Varanasi, and we are confident that Inext will achieve the same feat in the other cities like Lucknow, Meerut and Agra where we are growing at a rapid rate. It is just a matter of time that Inext will be the second most popular daily newspaper in the major cities of UP,” Sanwal added.
© exchange4media 2007

Comments

SHASHWAT SHANDILYA said…
To
GARGI,
You Can Fall From
A Mountain,
you Can Fall From
A Tree,
but The Best Way
To Fall,
Is To Fall In Love
With Me.
From
SHASHWAT
February 13, 2008 at 6:09:00 AM PST
rushhhhh! said…
to....every one,

give me some sun shine.
give me some rain.
give me some grace.
then u show my race.



from
asim abbasi....
January 3, 2010 at 11:57:00 PM PST
Anonymous said…
Good day! I know this is somewhat off topic
but I was wondering which blog platform are you using for this site?
I'm getting tired of Wordpress because I've had
problems with hackers and I'm looking at alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.

Here is my website: Honeywell Barcode Scanner
March 26, 2013 at 10:35:00 AM PDT
Anonymous said…
Hi it's me, I am also visiting this website on a regular basis, this web page is actually fastidious and the people are genuinely sharing pleasant thoughts.

my page Zebra 2824
April 15, 2013 at 9:10:00 AM PDT
Sadhana said…
Your article is very informative. Thank you for sharing such information with us. Visit our site once more for more information related to stocks.
Fertilizers
Dilip Buildcon Ltd
NCC Limited
Sundaram Finance Group
May 30, 2020 at 6:16:00 AM PDT
Post a Comment

Popular posts from this blog

Amar Ujala’s Lucknow edition by June end; hopes to be No. 1

This news appeared first at www.afaqs.com Hindi daily Amar Ujala is all set to launch its 18th edition overall and its 11th edition in Uttar Pradesh (UP) in Lucknow in the last week of June. According to market sources, the edition will cover eight other districts of UP in addition to Lucknow: Raibareli, Lakhimpur Kheri, Gonda, Sitapur, Barabanki, Bahraich, Faizabad and Sultanpur. In Lucknow, Amar Ujala will fight it out with the current market leader, Dainik Jagran, which has a circulation of 200,789 copies as per the ABC figures for July-December 2007. According to company insiders in Lucknow, Amar Ujala hopes to be No. 1 in Lucknow from day one – it has more than 210,000 confirmed subscriptions already. The daily will have a cover price of Rs 3.50, at par with Dainik Jagran. HT Media’s Hindustan (with a cover price of Rs 3/ 3.50) is also a strong competitor. As per ABC figures for July-December 2007, Hindustan’s Lucknow edition – also printed from Varanasi and Kanpur – has a circul
Read more

HT Media Q3 net at Rs 184.2 mn; demerges Hindi business

Courtsey: exchange4media.com HT Media more than doubled its net profit in the third quarter ended December 31, 2009 to Rs 184.2 million from Rs 78.2 million in Q3 FY09 due to sharp increase in circulation and advertising revenues. The company has demerged its Hindi business that includes daily ‘Hindustan’, magazines ‘Nandan’ and Kadambini’ during the quarter for Rs 1.4 billion and has temporarily shut down the loss making JV with BCCL, ‘Metro Now’. However, the company’s total revenue decreased by 3 per cent at Rs 3,289.8 million on standalone basis. On consolidated basis, the revenues of the company have increased 6 per cent to Rs 3,661 million from Rs 3,457 million on account of 30 per cent increase in circulation revenues from Rs 390 million to Rs 508 million. This has been largely due to increase in the number of copies circulated, improved realisations and increase in cover price effective Q1 FY10. The advertising revenues showed a growth of 3 per cent from Rs 2,780 million to Rs
Read more

Amar Ujala to get a strategic partner: Indian Express

Amar Ujala, the fourth largest Hindi daily in terms of readership, is set to get a strategic partner. One of India’s largest regional media groups will acquire an 18 per cent stake in Amar Ujala Publications Ltd (AUPL), the company that publishes the newspaper, it is learnt. Amar Ujala has been in the news for the past two years, ever since private equity firm DE Shaw, which had picked up an 18 per cent stake in AUPL in 2006 for Rs 117 crore, sought an exit and a return of around 25% on its investment. DE Shaw was insistent that AUPL either lists itself or sells to a buyer identified by the private equity firm. When AUPL resisted, DE Shaw dragged the company to court. After a prolonged and messy battle, AUPL agreed to pay DE Shaw for its 18 per cent stake. AUPL has ever since been looking for a strategic investor. The company valued itself at around Rs 850 crore. Subhash Chandra’s Zee Group entered the fray recently, and there were some rumours that Amar Ujala’s promoters wo
Read more