Hindi Media

Delhi edition of Hindustan will soon have new faces in its editorial team. Many of the older employees have left in search of greener pastures. In between Bihar Vs Uttarakhand debate is on in hush-hush tones inside the organisation.

DLA the Agra based afternoon Hindi tabloid is gearing up for a Ghaziabad launch. However the date of is unknown. Since its launch the tabloid has been gaining circulation in and around Agra riding on aggressive marketing and publicity. It also launched a morning daily tabloid AM within few months of its entering the market. However with the launch of Dainik Jagran's tabloid newspaper i-next from the city and the ensuing launch of Amar Ujala's tabloid Compact, DLA will have to face stiff competition. As both the newspaper groups are well entrenched in the already crowded market. After Hindustan two more morning newspapers Rashtriya Sahara and Dainik Bhaskar are also said to be eyeing the market. On the other hand one more Hindi daily Aaj Samaj has already entered the Delhi market with a strong focus on National Capital Region comprising of Noida, Ghaziabad, Gurgaon and Faridabad etc. Keeping this in mind the present market leader Navbharat Times has also beefed up its team and l...

'Daily News' Hindi daily from Rajasthan Patrika's stable is learned to have delayed plans for launch of its Indore edition. It was slated for a December 10 launch. At present it has only one edition that is published from Jaipur. Patrika's evening daily News Today already has an edition from Indore. It is simultaneously published from Jaipur. Sometime back the newspaper group installed its own printing machines in Indore with an eye on second edition of Daily News from there.

Encouraged by positive responses that it received in Kanpur, Lucknow and Meerut, Inext, the compact daily of Jagran Prakashan Ltd (JPL), is launching its fourth and fifth edition in Agra and Varanasi, respectively. While the Agra edition was launched on November 26, the Varanasi edition would be launched on November 27. Sanjay Gupta, CEO and Chief Editor, Jagran Group, said, “It is the overwhelming success of Inext in Kanpur, Lucknow and Meerut that encouraged us to bring out five editions within a period of one year, with a few more in the pipeline. The people of Agra and Varanasi are eagerly waiting for the new daily, thanks to a 360-degree campaign titled ‘Hum hai naye, andaaz kyun ho purana’, which connects with the TG. The campaign includes outdoor, print, radio, road shows and cable scrollers on TV, among others.” Added Shailesh Gupta, Director, JPL, “Inext fits well in our scheme of things since it caters to a upwardly mobile segment of readers who are youthful in their approach...

Amar Ujala , India's third largest read Hindi daily has announced the launch of Ludhiana and Lucknow editions .These editions will be launched next year. 'Lucknow and Ludhiana are important cities and we've decided to print separate editions for these locations.The lucknow edition will be launched in March 2008 followed by the Ludhiana Edition in August 2008' Sunil Mutreja, President, Marketing, Amar Ujala told Media Newsline. 59 Years of Amar Ujala Group: Amar Ujala was launched on the 18th of April 1948 from Agra, as a 4 page newspaper with a circulation of 2576 copies . With this humble begining , 20 years later Amar Ujala achieved a circulation of 20,000 copies and was servicing over 14 districts in Western Uttar Pradesh. Growing slowly, but steadily, the turn of the century saw Amar Ujala as one of the top 10 dailies of India. Not only has the newspaper shed the barriers of Western Uttar Pradesh and spread itself across the entire state, but has also ventured into ...

A compact version of the Hindi daily Amar Ujala has been launched in Kanpur. The publication Group has identified a clear segment of readers following a test launch in the city. The price of the compact version has also been kept lower as compared to the competitors, at Re 1. “Research findings brought us to a conclusion that a huge untapped segment exists which is keen to read the morning newspaper, but is unable to do so either due to lack of time or a price barrier. This led us to develop a new product that would be priced lower than Rs 3, which is the price of most leading publications in Kanpur. In addition to the price, reaching the readers on time in the morning was another concern area. Keeping both these reader requirements in mind the ‘Amar Ujala Compact’ was conceived in the month of August,” said Sunil Mutreja, President-Marketing, Amar Ujala. Special content development teams have been set up at the corporate level and at the Kanpur unit level. The content of the all-colou...

Jagran Prakashan Limited (JPL) , publishers of 'Dainik Jagran', India's largest read newspaper (Source: IRS), has reported net revenues of Rs. 141.72 crores for Q2FY07, an increase of 25.88 % over the corresponding quarter of the previous year. The net profit was at Rs 17.54 crores, a sharp increase from Rs 7.46 crores in the corresponding quarter of previous fiscal. The EPS for the quarter was at Rs 3.49 as against Rs 1.91 in the corresponding quarter of FY 06. Better advertising and circulation revenues from the publishing business coupled with the encouraging performance of Out of Home(OOH) and Event Management activities have contributed to the increased revenues. In the publishing business, the advertisement revenue increased by 30.11% to Rs 91.48 crores, which was driven by the increases both in rates as well as total space sold particularly color space. The color advertising saw a sharp jump of over 40% from the corresponding quarter of 2005-06 whereas circulation re...