Chalo Mumbai
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So after Delhi now its turn of Mumbai. The financial capital of India is going to witness a turf war among new and old players of Hindi media. On 22nd May Metro Daily News India Private Limited will launch its 24 page tabloid Metro7Days. The new player has plans to launch 14 editions from different cities. The daily will be priced at 2/-. Another player waiting in the wings is Lokmat Samachar. After launching its Jalgaon edition on May 15 it plans to enter Pune and subsequently Mumbai. Lokmat group which publishes leading Marathi daily Lokmat and Lokmat Times in English seems to have grandiose plans for its Hindi newspaper. Group editor of the Lokmat Samachar Girish Mishra has already been transferred to Pune from where he is supposed to give final shapes to his strategy of taking the newspaper to Mumbai. At present there are four editions of Lokmat Samachar which will go up to seven after the launch of three more ediions. It is interesting to note that the leadership position of Lokmat is being threatened by a newspaper from the Hindi belt Dainik Bhaskar which has plans to launch multiple editions of its upcoming Marathi daily Divya Marathi. Bhaskar which is known to be an aggressive player for the first time is going to challenge the media might of player which is not only well entrenched in the Maharashtra market but has diversified in almost all forms of the media.
Already existing players in Mumbai market like Navbharat Times, Navbharat, Hamara Mahanagar and Dopahar Ka Samna may feel the heat of the competition in coming months. However the only player of significance in Mumbai market is Navbharat Times from the group of Bennett & Coleman publisher of leading English daily Times of India. Dainik Jagran after acquiring Mid Day may enter the fray in near future. Even Hindustan which is on an expansion spree may put its foot on the Mumbai soil. As its sibling Hindustan Times has already made some gains and pushed English daily from Bhaskar and Zee group DNA to the third position in Mumbai market. Sometime ago it was heard that another leading Hindi daily Rajasthan Patrika was also making plans to make its presence felt in the financial capital of India but they never materialized into something concrete. Patrika already has presence in Surat and Indore which are very close to Mumbai.
On the one hand when dailies from the Hindi heartland are thinking at entering the Mumbai market Hamara Mahanagar which has its roots in city shut down its Delhi edition. The edition was wound up in less than two years. During the launch of Hamara Mahanagar from Delhi the plans to enter several new territories in Hindi belt were announced however they never fructified.
So after Delhi now its turn of Mumbai. The financial capital of India is going to witness a turf war among new and old players of Hindi media. On 22nd May Metro Daily News India Private Limited will launch its 24 page tabloid Metro7Days. The new player has plans to launch 14 editions from different cities. The daily will be priced at 2/-. Another player waiting in the wings is Lokmat Samachar. After launching its Jalgaon edition on May 15 it plans to enter Pune and subsequently Mumbai. Lokmat group which publishes leading Marathi daily Lokmat and Lokmat Times in English seems to have grandiose plans for its Hindi newspaper. Group editor of the Lokmat Samachar Girish Mishra has already been transferred to Pune from where he is supposed to give final shapes to his strategy of taking the newspaper to Mumbai. At present there are four editions of Lokmat Samachar which will go up to seven after the launch of three more ediions. It is interesting to note that the leadership position of Lokmat is being threatened by a newspaper from the Hindi belt Dainik Bhaskar which has plans to launch multiple editions of its upcoming Marathi daily Divya Marathi. Bhaskar which is known to be an aggressive player for the first time is going to challenge the media might of player which is not only well entrenched in the Maharashtra market but has diversified in almost all forms of the media.
Already existing players in Mumbai market like Navbharat Times, Navbharat, Hamara Mahanagar and Dopahar Ka Samna may feel the heat of the competition in coming months. However the only player of significance in Mumbai market is Navbharat Times from the group of Bennett & Coleman publisher of leading English daily Times of India. Dainik Jagran after acquiring Mid Day may enter the fray in near future. Even Hindustan which is on an expansion spree may put its foot on the Mumbai soil. As its sibling Hindustan Times has already made some gains and pushed English daily from Bhaskar and Zee group DNA to the third position in Mumbai market. Sometime ago it was heard that another leading Hindi daily Rajasthan Patrika was also making plans to make its presence felt in the financial capital of India but they never materialized into something concrete. Patrika already has presence in Surat and Indore which are very close to Mumbai.
On the one hand when dailies from the Hindi heartland are thinking at entering the Mumbai market Hamara Mahanagar which has its roots in city shut down its Delhi edition. The edition was wound up in less than two years. During the launch of Hamara Mahanagar from Delhi the plans to enter several new territories in Hindi belt were announced however they never fructified.
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