Recession is over

Market is showing signs of improvement and thus media industry is also trying to get out of the slumber of past few months. Restructuring excercise in major media houses is almost over. Now's the time for expansion or finding new ways to hold on the existing territory. Patrika and Bhaskar have almost completed this excercise in Rajasthan. Sources say now Patrika may now look towards expansion in Madhya Pradesh and Chattisgarh. Gwalior and Raipur editions are said to be in the pipeline. People's group has set 31 July as the launch date of its Indore edition. Jabalpur may follow afterwards. Dainik Jagran has already launched its national edition. I-next from the same group is looking towards launching Noida and Gurgaon editions. Hindustan has almost completed the recruitment for its upcoming Bareli edition and Gorakhpur will follow afterwards. Prabhat Khabar has relaunched its Patna edition and is now looking towards improving its existing editions in Jharkhand. Smaller players like Mahanagar Hindi daily published from Mumbai is also said to be contemplating launch of its Delhi and Lucknow editions. However Nai Dunia's expansion plans are not going the way as was expected. The dull show of the newspaper in the Delhi market seems to have put a spoke in the plans. Agra based media house DLA has relaunched Vikassheel Bharat. However its Noida and Meerut editions are said to be not doing well. The freeze on recruitments in Amar Ujala is said to be over. However the group does not seem to have any major expansion plans apart from saving its territory.

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