Indian publisher to relaunch Hindi business daily

Indian publishing group Amar Ujala has announced the relaunch of its Hindi business daily by the end of 2008.

“We will relaunch our business daily in Hindi with a new name and style. It will be a breed apart from others and will be launched by the end of this year,” said Sunil Mutreja, President of Marketing at Amar Ujala.

The group had launched a business daily in 1994, which was discontinued in 1999, Media Newsline reported.

“So far the dissemination of knowledge of business and investment is confined to English language only. We've already touched the pulse of Hindi readers and are now keen to offer them the business knowledge in their mother tongue,” Mutreja added.

The new title will compete against the market leaders Business Standard and Economic Times, according to Media Newsline.

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