Rashtriya Sahara enters Kanpur, eyes Dehradoon


Sumita Patra

Rashtriya Sahara has Kanpur edition on February 10. This is the fifth edition of the paper from the diversified Sahara Group. The group has identified Dehradoon as its next destination, but no final date has been fixed for this foray.
With a cover price of Rs 3, the paper comes out with 16 pages and a four-page supplement, with ten pages being in colour.
Explaining the reason for launching the Kanpur edition, Rashtriya Sahara Unit Manager Amar Singh said, “Kanpur has a lot of potential both in terms of readership as well as in terms advertising revenue.”
Rashtriya Sahara will be facing stiff competition from the existing players lijke Dainik Jagran, Amar Ujala, Hindustan and Aaj. But Singh hopes to counter the entrenched players by laying stress on strong editorial content--40 percent being local content and the rest being a healthy mix of national news, international news, business, sports, entertainment, and others. Singh hopes to garner around Rs 50 lakh a month in ad revenue from this edition that has an initial print run of 50,000 copies.
© exchange4media 2007

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