courtsey http://www.livemint.com/ Sagar Malviya Mumbai In an attempt to tap growing demand for financial news, especially that related to the stock markets, at least six Indian media companies plan to launch newspapers in Hindi and other languages such as Gujarati. The list of companies includes Bennett, Coleman and Co. Ltd (BCCL), Business Standard Ltd, Amar Ujala and Jagran Prakashan Ltd and Television18 India Ltd (the last two have partnered to launch a local language business daily). Numbers show the vernacular business news market is underserved. Currently, only 0.4% of the country’s population reads business papers of any kind. According to the Indian Readership Survey (a survey on readership carried out buy Media Readers Users Council, a not-for-profit entity that has representatives from advertisers, advertising agencies and media companies), 38% of the population reads at least one publication. There are more than 10 national newspapers and magazines in the business space, inc...