Courtsey exchange4media.com In today’s time, small indeed is big. Hindi daily Amar Ujala, after launching a compact version of its main edition in October last year, in Agra and Kanpur, is taking the smaller-sized version to five more cities, aiming to strengthen its presence in the northern belt. Going with the tagline ‘Compact size sampurna akhbaar. Ek rupaye mein sabki khabar’, the daily plans to communicate a change in its positioning too. Now this media organisation too, will look at being a media ‘solutions’ organisation instead of a media ‘selling’ organisation. So, garnering more ad revenues is on the agenda, but ‘not atthe cost of brand fit’. Sunil Mutreja, President – Marketing, Amar Ujala, spoke about the growth plans of the Hindi daily and lent perspectives on the Hindi-versus- English media debate in a conversation with Ruchika Chitravanshi. Excerpts: Last year, Amar Ujala changed its look, going for a sleeker version. The masthead was changed from black to blue, for start...